OpTic Gaming shares this same sense of community and energy.” “It’s about the power of the tribe you and your friends pursuing your passions together. Mandy Mazzeo, brand manager for Brisk, explained that Brisk Mate is all about community. OpTic Gaming can speak directly to its massive social media audience, which includes over 1.24 million Twitter followers. “ESports is going to become mainstream and we want to be a bit ahead of this curve.” “It helps our consumers who have a passion to play games with their friends and get excited about eSports.”Īccording to So, Brisk wanted to be credible and authentic with eSports fans. “Looking at this smooth and energizing iced tea, which gives our consumers a smooth and energizing boost with a blend of South American Yerba Mate, eSports was the perfect avenue,” So explained. OpTic Gaming was on hand for the Brisk sponsored HipHop DX concert featuring Def Jam Recordings artists Pusha T, Lil Durk, Desiigner, BiBi Bourelly and HXLT.Īccording to Gary So, senior director of marketing for Brisk, research shows that over 90 percent of the Gen Z and millennial male audience is highly involved in eSports, engaging with games on Twitch, and looking for game tips and tricks online.īy teaming with OpTic Gaming, So says Brisk is able to connect with eSports fans and gamers to promote the new Brisk Mate messaging, “Power of the Tribe.” cans are available in select cities, including Houston, Dallas, San Antonio, Phoenix, Portland, Las Vegas, and Denver.īrisk teamed up with OpTic Gaming at SXSW in Austin, TX to announce the exclusive partnership and launch the new Brisk Mate line. Brisk has partnered with top Call of Duty eSports team, OpTic Gaming to launch its new Brisk Mate line of drinks (available in Mango, Dragonfruit and Cherry). After watching rival Coca-Cola connect with eSports fans over the past two years, PepsiCo has officially entered the eSports arena through its Brisk Iced Tea brand.
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